"I’m Nina Baxter- Director and Founder of Big Day Ltd - Home of Big Day Coach & Big Day Events based in Auckland, New Zealand.  

​

My path into professional coaching wasn't a straight line. After years working in corporate environments I started my own full-service event management company in 2001 , working with private and corporate clients across a wide range of industries.    But alongside that, life had its own agenda.

​

Navigating chronic illness. Caring for ageing parents. Raising a child. Being present for my immediate circle of family and friends. Volunteering in my community for over 20 years. And all the while, keeping a business moving — managing clients, teams, cashflow, and the relentless pressure of being the person everything depends on.  Nobody tells you how much of yourself you quietly lose in gaining those lived experiences.

​

What I noticed — in myself and in every talented, capable person I worked alongside - were patterns  of human behaviour, and their impact on our future possibilities.

 

Over the years, I've observed talented, capable people struggle. Burnout. Overwhelm. A loss of identity as they tried to balance business, family, and everything in between. Inside organisations, I saw how unrecognised thinking style differences quietly shaped culture, affected team performance, and cost businesses far more than anyone wanted to acknowledge. I knew there had to be a better way.......

​

This is where the Meta Dynamics™ Profiling Tool comes in. It’s an excellent framework for identifying each person’s unique thinking style – shining a light on  both strengths and areas for growth. As a Meta Dynamics™ Profiler, I interpret these insights to guide individuals and teams in stretching their thinking, resolving challenges and creating practical strategies to move forward.

​​​

The result? A powerful launchpad for self-discovery, growth, lasting transformation and improved behavioural flexibility.

​

My mission is simple: to help individuals and organisations build awareness, align with their true selves and create more fulfilling personal and professional lives.- whether this is on an individual or group basis or seamlessly woven into events.

​​​

Whatever stage you’re at—personally or professionally—I'm here to walk alongside you as you take the next step towards discovering the best version of yourself."

​

​

​

​

​

​​​

What Coaching Services Does

Big Day Coach Offer?

​​​​

Big Day Coach offers bespoke life coaching, business coaching, and leadership development services — completely tailored to each client. There is no off-the-shelf programme, because no two clients are the same.  

 

Through open communication and active participation, I aim to empower individuals to "update their map", look at new perspectives , realize their full potential and achieve success. Our collaborative approach allows our clients to learn , identify and implement strategies for personal and professional growth.

 

Coaching is available online (1:1 and group) and in person* across New Zealand. Services include:

• Online 1:1 life coaching and business coaching — available to clients across New Zealand and internationally

• Leadership coaching for SME owners, managers, and emerging leaders

• Executive coaching for business owners navigating growth, change, or transition

• Personality profiling using the Full Meta Dynamics™ Profiling Tool

• Group coaching and team facilitation — online and in person

• Conference session facilitation and workshop design

• Retreat-style facilitation

​​

(*In Person: Arranged on request POA. Ancillary charges may apply for items such as venue hire, catering, additional contributors etc as required)

​​

​​​

​

​

​

Who Does Big Day Coach Work With?

 

Big Day Coach works with a wide range of individuals and organisations — but most clients share something in common: they've reached a point where staying stuck is no longer an option.

 

Clients include:

• SME business owners and owner-operators across New Zealand seeking clarity, direction, and sustainable growth

• Leaders and managers looking to improve their leadership effectiveness, team communication, and decision-making

• Professionals experiencing burnout, overwhelm, or a loss of confidence in their abilities

• Business owners approaching a significant transition — succession, exit, sale, or a major change in direction

• Individuals navigating personal challenges — health, relationships, identity — alongside the demands of running a business

• Teams and organisations needing facilitated alignment around vision, culture, and direction

​​

​

​We can help you if :

• ​You want to identify your natural strengths and stretches , so you can improve your skills and competence to expand the growth of yourself and your teams. 

• You you want to improve your self-awareness, interpersonal communication, team dynamics, self confidence and self esteem so you can tackle new roles, responsibilities or goals.

• You need assistance to  develop understanding of the deeper patterns behind your "stuckness", rebuild self-trust and self-esteem, and shift from avoidance into actionable goals.

• Assist with developing understanding of  your needs, feelings, boundaries, fears, overwhelm/burn-out, triggers and attachment style so you  can better regulate your emotional responses and improve  emotional capacity.  This work may also incorporate inner child (parts) and deep state repatterning if needed.

• You would like to benefit from proven coaching models and techniques to support and guide you.  I create an environment where you can safely rebuild self belief and emotional awareness to guide you back towards a life of contribution and fulfilment.

​​

​

​​​

​

​

Professional Standards & Ethics : 

​

We operate under the professional guidelines of the International Coaches Guild (ICG), of which we are an Associate Member.  The ICG has a code of conduct in regards to privacy, confidentiality, ethics, standards of coaching practice, provision for professional insurances and requirements of ongoing education and training for it’s members.  Nina Baxter has trained through the International Coaching Institute (ICI), Melbourne — one of the world's leading professional coach training organisations.

​

​​

​

​

​

​